Our philosophy

Our Vision & Mission

• Our Vision is a world without unnecessary packaging, with resources preserved for future generations.
• Our Mission is to reduce packaging waste by developing systems enabling businesses and individuals to reuse and refill, and campaign for policy change.

Unpackaged Benefits:

• Resource conservation through the reduction of packaging materials in the supply chain.
• The reduction of material waste from landfill & incineration.
• C0²e reduction from less packaging.
• Positive behaviour change – we help customers consume more sustainably.
• Less food waste – buy only what you need.
• Promoting healthy, nutritious and ‘whole’ foods.

Our Inspiration:

We are inspired by, and support: Biomimicry, Cradle to Cradle Design, Diter Rams 10 Principles of Good Design, EMF's New Plastics Economy, New Economics Foundation, One Planet Living, Slow Food, Sustain’s 7 Principles of Sustainable Food, The Transition Movement.